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How to Pitch to be on the Podcast

woman working at laptop creating a podcast pitc

Podcast Pitch

Thank you for your interest in being a guest on Carry On Friends The Caribbean American Podcast – a platform dedicated to Caribbean Americans that understands BOTH cultures. It is where the unique reality of being a Caribbean American is explored and celebrated. 

The article outlines tips on how to craft your best podcast pitch to be a guest on Carry On Friends.

Minimum Guest Criteria

To be a guest on the podcast you were either:

  1. Born in the Caribbean (including CARICOM Countries) or
  2. Of Caribbean descent (including CARICOM Countries) living anywhere in the world.

At the discretion of the host, guests who have a demonstrated body of work/experience/expertise that impacts the Caribbean/Caribbean-American community may be considered.

Ideal guests will bring “authentically energetic Caribbean vibes, and thoughtful dialogue” around the Caribbean American experience and how that intersects with culture, heritage, career, business and everyday life.

Things to Consider

  • Why pitch? – Pitching yourself is presenting yourself in a way that makes it easy to see the benefit of having you on the show. 
  • Are you a fit? – Ask yourself if you are a fit for the show. What value do you bring to the host and show’s audience? Even if you have expertise, does it align with the show’s overall content? 
  • Research. Be familiar with the show.
    • Is what you’re pitching a topic that is covered on the show? Even if it is applicable to the audience it is generally the type of content covered. How will you know if it’s a topic that is of interest or is covered? It depends on how you present the topic as it aligns with the broader content covered.
    • Is it a topic that was already covered? If it turns out the topic has already been covered, consider pitching a different angle/spin/point of view and it would be helpful to reference how your pitch is different from what was already covered.
  • Stories not just topics. Try not to pitch a topic only – instead pitch a/your story as it pertains to the topic and how it relates to a broader set of experiences.
  • Is it Evergreen? Over 90% of the podcast content is evergreen. Meaning we very rarely create a podcast based on buzz or what’s trending. If you do use this angle, it must be a starting point for something that’s long been an experience for the audience.
  • Avoid Promo Only Focus. Very seldom are promotional only pitches considered. Meaning the sole purpose of being on the show is to promote a product or service. Instead, an adjacent topic from product/service has a higher likelihood of being considered.

Ready to pitch

  • Introduce yourself – Don’t forget to provide a brief background, include Caribbean Country(s) yourself.
  • Web presence – Include your website and social media handles.
  • Complete the contact form here.

Last updated: March 2020