Advertise
Podcast listeners are a captivated audience. Increase your brand awareness through ads and sponsorships with Carry On Friends.
The Carry On Friends Podcast listeners are highly dedicated. On average they are listening to 90% of an episode. This presents a valuable opportunity for advertisers to tap into a growing audience.
Listenership
73M+ Americans list to podcasts each month in the shift to consuming audio via streaming services. Driving this podcast growth is African Americans, Hispanics and women.
Black Americans make up 20% of those tuning into podcasts – representing a 73% increase in listenership.
Specifically, Nielsen reports that “…An increasing amount of African-Americans in particular niches including the Caribbean are increasing their consumption of podcasts”
Sources: Westwood One 2019; Edison Research Infinite Dial 2018 and Nielsen “From Consumer to Creators” 2018.
Audience & Reach
The Carry On Friends audience includes those born in the region and those born to Caribbean parents. The Carry On Friends audience includes those born in the region and those born to Caribbean parents.
Audience Demographics
The Caribbean region is a multi-racial and multi-ethnic region. The audience reflects the diversity of the Caribbean diaspora. Ranging from heritage, ethnicity, gender, age and professional experiences.
Statistics By Gender
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Statistics By Age
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Ad/Sponsorship Features
AD/SPONSORSHIP FEATURES
Pre-roll
Audio ad that plays at the beginning of the show. (Length varies)
Post-roll
Audio ad that plays at the end of an episode. (Ad length varies)
Creative Treatments
Host Read
Host read ads are read by the show's host, Kerry-Ann Reid-Brown.
Custom Options
Additional inclusions such as social media and newsletters are available. Let's collaborate on the best solution for your brand and your brand's goals.
The Carry On Friends Podcast listeners are highly dedicated. On average they are listening to 90% of an episode. This presents a valuable opportunity for advertisers to tap into a growing audience.
About Us
Since 2015 Carry On Friends has been blazing the trail for Caribbean Podcasts. Carry On Friends is a show with authentically energetic Caribbean vibes, and thoughtful dialogue around culture, heritage, career, entrepreneurship and everyday life that make up the Caribbean American experience.