Crafting a Multi-Faceted Entertainment Career from Humble Beginnings
Navigating the path to success in the entertainment industry can be both exhilarating and challenging, especially for those hailing from humble beginnings. In this episode, I sit down with J.O., a multifaceted Caribbean American filmmaker, songwriter, and content creator. J.O.’s journey is a testament to the power of perseverance, cultural authenticity, and relentless ambition.
J.O. was imbued with a passion for music and poetry. This passion led him to explore drama in high school, despite the adversities of a humble upbringing. A pivotal moment in J.O.’s career was his appearance on Extreme Makeover in 2005. He delved into various facets of the arts, from acting and songwriting to screenwriting and directing music videos. His journey highlights the importance of continuous learning and honing one’s craft to achieve success in a competitive field.
One of the key themes discussed in this episode is the importance of understanding one’s purpose in storytelling. J.O. emphasizes that storytelling is not just about creating content; it’s about conveying a message that resonates with the audience. This understanding is crucial for maintaining focus on personal growth and building meaningful relationships within the industry.
J.O. shares valuable insights into how money is made through advertising, marketing, and subscriptions. He discusses the critical distinction between pleasing the audience and satisfying the customers—networks, studios, and advertisers. This distinction is essential for creatives who aim to succeed in a commercial landscape while maintaining their artistic integrity.
Maintaining cultural authenticity in mainstream media is another significant topic covered in this episode. J.O. highlights the challenges faced by underrepresented communities in the entertainment industry. He shares strategies for building an independent entertainment brand that stays true to one’s cultural roots. Through his work with Black and Sexy TV and the creation of his hit series, Rider, J.O. provides a blueprint for leveraging partnerships and monetizing content while preserving cultural authenticity.
J.O.’s journey is a masterclass in the creative hustle. From working full-time jobs to fuel his creative ambitions to leveraging skills from various side hustles. He recounts how his love for music led him to learn about music licensing, eventually landing his beats on popular TV shows like Real World and Roll Rules. His career evolved through various roles, from background acting and improv comedy to becoming a writer, director, and producer. Jo’s story is a testament to the value of diverse experiences in building a successful career in entertainment.
J.O. exemplifies the blend of artistry and business acumen required to succeed in the entertainment industry. His experiences working with influential Black creatives in LA, including collaborations with Black and Sexy TV, have shaped his career and contributed to his success.
In summary, this episode is packed with ambition, cultural energy, and practical advice for aspiring creatives eager to navigate the often tumultuous path of the entertainment industry.
Stay Connected
Connect with J.O. – Website | Instagram
Connect with @carryonfriends – Instagram | Facebook | YouTube
Enjoyed the show? Please remember to leave a rating and review in Apple Podcasts.
A Breadfruit Media Production: Instagram
