Podcast

COF 062: Developing Your Idea with Jesse E. Owens II

This is part 1 of a 3 part series on developing and launching your idea with senior product leader Jesse E. Owens II. In this episode we cover:

  • Validating your idea by testing and analyzing the results of your idea
  • Value Proposition
  • Business Model Canvas
  • Product features and more.

Episode Highlights

[00:37] Introduction

[01:25] Product development overview

[05:57] Define a problem or an opportunity; establish idea to address the problem; conduct low-cost experiments/surveys.

[08:04] Don’t be protective of your idea.

[13:19] Conducting experiments/surveys to validate the idea/assumptions.

[22:46]Analyze the data from experiments/surveys and iterate.

[24:32] Persona Development

[31:33] The Business Model Canvas – the framework for building a business around your idea.

[32:00] Value Proposition

[38:01] Customer segments

[42:13] Channels – How will product be distributed?

[48:57] Customer relationship – interacting with customers

[50:26] Revenue streams

[53:25] Key resources

[56:23] Key activities

[58:30] Key partnerships

[1:00:14] Cost structure

[45:17] Common misconception about product development is that it’s only for digital/products (apps etc.)

 

Resources Mentioned

Business Model Canvas
Steal Like an Artist: 10 Things Nobody Told You About Being Creative

 

Connect with Jesse

Jesse Owens II – Twitter | Medium | LinkedIn

 

Join the convo online using #cofpodcast

Carry On Friends – Twitter | Instagram | Facebook

 

Enjoyed the show? Please remember to leave a rating and review on iTunes
  • Authentic, Inspirational & Informative!
    September 27, 2017 by Robinbryd from United States

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