Cavel Khan on Caribbean Brands leveraging Social Media on Carry On Friends The Caribbean American Podcast

Leveraging Social Media Platforms & Advertising for Caribbean Brands

Cavel Khan is the Chief Revenue Officer (CRO) of Tumblr responsible for global revenue, revenue operations, business marketing, and revenue strategy company-wide. 

In this episode we discussed:

  • The value of advertising.
  • Building brand connection
  • The Marketability of the Caribbean
  • How Caribbean Brands, Influencers, Celebrities and Musicians (Dancehall, Soca etc.) can leverage Social Media Platforms.
  • Marketing and advertising offers a variety of career opportunities.

More about Cavel

Prior to Tumblr Cavel was the SVP of Client Partnerships, North America at VICE. In his role he oversaw sales and account management teams for the region. Cavel Khan was a Senior Manager on the CPG vertical at Twitter. He led a team responsible for building partnerships and growing revenue with Twitter’s largest CPG advertisers across the US. He also led the CPG Mid-Market sales channel in a similar capacity. Before joining Twitter he spent 8 years at Microsoft in multiple roles. First, as part of the Client Services Organization, building out the East Coast search teams supporting Bing. He then focused on building advertising partnerships across Microsoft’s display, mobile, and gaming platforms. He is a 2020 Inductee into the American Advertising Federation’s Advertising Hall of Achievement. A 2019 recipient of the America on Tech Innovator and Disruptor Award for Sales. He is also a 2020 Advertising Club of New York ICON Award recipient.  He earned his MBA in Marketing from Zicklin School of Business in New York. 

Cavel served as Chair of the Advisory Board of ADCOLOR, a non-profit focused on diversity in advertising.

Connect with Cavel –  Twitter | Linkedin
Connect with @carryonfriends – 
Twitter | Instagram | Facebook
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Kerry-Ann Reid-Brown is Founder & host of Carry On Friends one of the first podcasts dedicated to the Caribbean American Experience. She is leading the way for Caribbean Podcast as the founder of Breadfruit Media, the first Caribbean podcast production company; and founder of the Caribbean Podcast Directory a place to discover podcasts by people of Caribbean Heritage.